Over time however, BMW is leading the market with its innovations in design. The brand-image of BMW adversely got affected when they recalled over 7 lakhs cars in 2010 due to pump /Engine/ Battery cable over problems, they can’t stand by what they meant to “The Ultimate Driving machine”. BMW the world no.1 premium car company who owns Rolls Royce & MINI have established itself as a brand having conformance in brand image – status and driving pleasure –across the world. BMW is considered as one of the leading producers of luxury & state of the art vehicles. Brand equity in the Marketing strategy of BMWīMW’s success lies in its strong sense of identity which is tied to the experience of driving the machine. The logistics partners are the Local players in the respective country who help in making the product available to the customer (point of sale). BMW is currently operating its business through its 6000+ dealerships around the world.
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